Terms of Use
- Introduction
These terms of use (Terms) describe the terms and conditions applicable to your access and use of the www.superbrands.com (Website) and any content available through, or published on the Website (Content).
The Website is operated by or on behalf of Superbrands Ltd of 35 Ballards Lane, London N3 1XW, United Kingdom. In these Terms “Superbrands”, “us”, “we” or “our” means Superbrands Ltd and its related bodies corporate.
The Website is provided as a service to clients, marketing industry professionals and others for the purpose of providing information regarding Superbrands, its business, its products and services. The Content is provided for the purposes of general information only.
- By using our website you accept the Terms
By using, accessing or browsing the Website, you accept the Terms and you agree to comply with them. If you do not agree to the Terms, you must not use the Website.
We may amend the Terms from time to time. You are deemed to be aware of and be bound by any amendments to the Terms. Every time you wish to use our Website, please check to ensure you understand the Terms that apply at that time as our changes are effective immediately.
- Data Protection and Privacy
Full details of the way in which we use cookies on this Website and how we store and handle information from which we can identify you or any third party are set out in our Privacy and Cookie Policy.
- Accessibility of our Website
Whilst our Website is accessible for users worldwide, you acknowledge that Content or products and services which are available on or through our Website may not be appropriate for use or available in some locations or territories. Therefore we make no representation that materials on the Website are appropriate or available for use in all locations, and so accessing them from certain locations or territories where their content is illegal, is prohibited. Your use of the Website is done on the understanding and acceptance that you do so on your own initiative and you are solely responsible for compliance with your local laws.
- Ownership of rights on our Website
The Content including the trade marks, names, logos, sounds, images, graphics, text, software, software code, tools, results derived from the use of software and tools, interfaces, website structure, copyright works and materials displayed on it, its layout and design (Superbrands’ Intellectual Property Rights) are protected by copyright, trademark and other intellectual property laws unless expressly indicated otherwise on the Website. All rights, title and interest in and to the Content, including the Superbrands’ Intellectual Property Rights, are owned, licensed or controlled by Superbrands or the party credited as the provider of the Content.
You must not reproduce, copy, imitate or otherwise use any of the Content, in whole or in part, in a manner that is reasonably likely to infringe any of Superbrands’ Intellectual Property Rights without prior written permission from us or our licensors. We take ownership and the treatment of our intellectual property rights seriously and are prepared to enforce our rights to the fullest extent permitted by applicable law.
Subject to these Terms, we grant you a limited, temporary, revocable and non-exclusive licence to access, browse and use the Website (including the Content) in accordance with paragraph 6 below.
- Access and use of the Website
You may browse the Website for your own personal use, information, research, study and educational purposes only. Superbrands grants to you a limited non-exclusive license to view, copy and print the Content for your non-commercial or personal use.
If you print or download an extract of any page(s) from our Website you must not modify any printed or digital copies of any pages of our Website. The identities of the authors and any identified contributors of the Content must always be acknowledged.
If you would like to use the Content in any other way you will need to request permission from us or from our licensor. You must not use the Website or the Content in any manner or for any purpose which is unlawful or in any manner which violates any of our rights or which is otherwise prohibited by these Terms.
If you breach these Terms, your rights to use our Website or any of the Content will cease immediately and you must, at our option and at your expense, return to us or destroy any copies of the Content that you have.
- Disclaimer
Neither we nor any of our, officers, employees or agents will be liable for any losses, or direct; indirect; consequential; incidental or special damages of any kind including lost data, lost profits, lost revenues or business interruption, howsoever arising, out of or in connection with your use of this Website or the Content.
Although we make reasonable efforts to update the information on the Website, we make no representations, warranties or guarantees, whether express or implied, that the Content is accurate, complete or up to date, except for those warranties, representations or guarantees contained or referred to in any relevant jurisdiction, or that may not otherwise be legally excluded. Any views expressed in the Content or otherwise through material that is linked via the Website are the opinions of the authors and do not represent our views, opinions, beliefs or values or any of our group companies.
To the extent permitted by applicable law, we accept no responsibility or liability whatsoever arising from your use of the Website, except to the extent that you suffer damage, loss or expense as a result of a breach by us of any applicable consumer laws, or as a result of our negligence or wilful misconduct. Similarly we will not be liable to you if we are prevented or delayed from complying with our obligations under the Terms or applicable law by anything you (or anyone acting on your behalf) does or fails to do or due to events which are beyond our reasonable control.
To the extent permitted by applicable law, we reserve the right to interrupt or discontinue any or all of the functionalities of the Website at any time. We accept no responsibility or liability whatsoever for any interruption or discontinuance of any or all functionalities of the Website, irrespective of whether this is the result of actions or omissions by us or one of our affiliates or of a third party, except to the extent that you suffer damage, loss or expense as a result of a breach by us of any relevant consumer laws, or as a result of our negligence or wilful misconduct.
We do not guarantee that our Website will be secure or free from bugs or viruses.
We have taken reasonable precautions to try to ensure that all products and services referred to on our Website have been fairly described.
- Links to and from other websites
Where our Website contains links to other websites, plugins, applications or resources provided by third parties, these links are provided for your information only and are not any indication of approval by us of those linked websites or information that you may obtain from them. These links have been provided for the purpose of general information and we do not provide any guarantee, representation or warranty as to the nature, content and reliability of those links. Nor should you be rely on those links for the purposes of marketing, commercial or legal advice.
We have no control over the content of those other websites, plugins, applications or resources, and we are not responsible for them. As such, you linking to any such linked website is entirely at your own risk. We accept no responsibility or liability whatsoever for the alleged infringement of any intellectual property rights that arises out of your use of the Content, including any links accessible through our Website and any loss or damage resulting from your use of, or reliance on, any articles, reports, case studies, data or information that is linked from the Website.
You may link to our Website, provided you do so in a way that is fair and legal and does not damage our reputation or take unfair advantage of it. You must not establish a link in such a way as to suggest any form of association, approval or endorsement on our part unless we have agreed to that.
We reserve the right to withdraw linking permission without advance notice to you.
If you consider that any of the Content, including the News Page, links to material hosted on third party websites that infringes any intellectual property rights, is offensive, derogatory, false or otherwise misleading please contact: info@superbrands.com.
- How we may use your personal information
Our use of your personal information is set out in our Privacy Policy.
- User conduct
You must not misuse the Website and/or the Content, including by spamming or introducing viruses, trojans, worms, logic bombs, or other material that is malicious or technologically harmful or restricts anyone else’s enjoyment of the Website. You must not attempt to gain unauthorised access to the Website, the server on which the Website is stored or any server, computer or database connected to our site or crawl, frame, edit or broadcast the Website. You must not attack the Website via a denial-of-service attack or a distributed denial-of service attack.
We will report any breach of this provision to the relevant law enforcement and you accept responsibility for your actions and the actions of persons that you authorise to act for you.
- Indemnity
You will indemnify and will keep indemnified Superbrands and its officers, employees, agents, data providers and affiliates on demand against all claims, costs, proceedings, demands, losses, damages, expenses (including legal expenses) or liability whatsoever arising directly or indirectly as a result of:
- any breach of these Terms by you; or
- your fault, negligence or breach of statutory duty; or
- your use of any data gathering and extraction tools, or any other action you take that imposes an unreasonable burden or load on our infrastructure (whether owned by, leased or licensed to us) or that of any of our service providers.
- Governing law and jurisdiction
The Terms shall be governed by and construed in accordance with English law. Disputes arising in connection with the Terms shall be subject to the exclusive jurisdiction of the English courts.
Every edition begins with a long list.
Step one of four, on the question at the heart of the programme:
𝑯𝒐𝒘 𝒅𝒐𝒆𝒔 𝒂 𝒃𝒓𝒂𝒏𝒅 𝒃𝒆𝒄𝒐𝒎𝒆 𝒂 𝑺𝒖𝒑𝒆𝒓𝒃𝒓𝒂𝒏𝒅?
In more than 90 countries, 𝐒𝐮𝐩𝐞𝐫𝐛𝐫𝐚𝐧𝐝𝐬 exists to pay tribute to the strongest brands in each market.
A tribute of that kind has to be earned, so it begins with a method: the globally recognised Superbrands methodology, applied in Romania as an independent evaluation, with research conducted by Ipsos.
The net is cast wide. This edition, the long list holds 2,736 brands: 1,935 consumer brands across 61 categories and 801 business brands across 32. Each of them will be evaluated in turn.
At this stage, nothing is decided, and no brand is a Superbrand yet.
Each will be measured against the same criteria as every other brand in its track.
Superbrands status is a tribute of the highest order, reserved for the brands that meet the standard at every step that follows.
💬 The full method unfolds in our posts marked in green, every Tuesday.
Next week, step two: the people who decide.
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Congratulations to SFJ Manufacturing on achieving Superbrands status!
Specialising in turnkey OEM cosmetic manufacturing, SFJ Manufacturing supports both startups and established brands with comprehensive A-to-Z OEM solutions. From product formulation and packaging design to product registration with KKM and lab testing, everything is conveniently managed under one roof. With a strong focus on innovation and aesthetics, SFJ Manufacturing creates visually striking, functional and trend-driven skincare packaging that helps brands stand out.
Your beauty brand starts with SFJ Manufacturing. Click now for a FREE consultation and quotation!
#Superbrands #superbrandsmalaysia2026 #sfjmanufacturing ...
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𝐒𝐚𝐦𝐬𝐮𝐧𝐠 joins Superbrands Romania, Edition XII, in the Consumer brands category. 🏆
Samsung's story begins in 1969, with a brand "born with the ambition to help people achieve the impossible." Since then, by its own account, it has been a pioneer that sees obstacles as opportunities, imagining and creating technology that blazes a new trail, empowering people to do what they can't.
This is legacy at work.
Welcome to 𝐓𝐡𝐞 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐋𝐞𝐠𝐚𝐜𝐲 edition, @Samsung Romania! 👏
Every brand in the programme is first selected through an independent evaluation: a professional review by the 𝐒𝐮𝐩𝐞𝐫𝐛𝐫𝐚𝐧𝐝𝐬 𝐇𝐨𝐧𝐨𝐫𝐚𝐫𝐲 𝐂𝐨𝐮𝐧𝐜𝐢𝐥, followed by consumer research conducted by Ipsos in Romania. Participation is by invitation only, reserved for brands that successfully complete the evaluation.
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More than celebrating great brands, on the Superbrands stage we pay tribute to the faces that elevate Portugal's name to a higher level. Voting is officially open for the 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐝𝐚𝐝𝐞 𝐝𝐞 𝐄𝐱𝐜𝐞𝐥𝐞̂𝐧𝐜𝐢𝐚 𝟐𝟎𝟐𝟔!⭐
✅Discover the categories and talents competing this year:
✨ 𝐄𝐬𝐜𝐫𝐢𝐭𝐨𝐫𝐞𝐬 - José Luís PeixotoPedro Chagas de Freitas and Valter Hugo Mãe
✨Architects - Álvaro Siza Vieira, Eduardo Souto de Moura and Gonçalo Byrne
✨Influencers - Ana Garcia Martins, Madalena Abecasis andRichDoings
✨ 𝐇𝐮𝐦𝐨𝐫𝐢𝐬𝐭𝐚𝐬 - Bruno Nogueira, Herman Joséand César Mourão
👉The choice is entirely in the hands of the public: 3 nominees per category, but only one trophy to be awarded!
📲Support those who inspire you most and vote via this link: docs.google.com/.../1FAIpQLSfj7W3TRe1.../viewform...
🏆The grand winner in each category will be revealed at the Superbrands Gala 2026! ...
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What can a food brand add to its product? Even more flavour, in the form of an experience.
PICK launched a promotion titled “Get experiences with PICK products!” on September 10 in CBA, Príma, Privát and Privát Max stores. According to the Promoportál and the Web Prize presenting the game, you can participate in the game by purchasing a PICK product participating in the promotion and registering the block.
The prizes include 100 shopping vouchers worth 10,000 forints each and a total of 24 Feldobox Tasting Experience Packages. The latter fits the brand particularly well: according to Feldobox itself, the package offers a choice of 80 different gastronomic programs.
Thus, PICK does not encourage purchase with a prize completely independent of the product, but rather carries forward what the product itself represents: the taste experience.
It's a simple promotional mechanic, yet it contains an important marketing lesson: the prize can also communicate the world of the brand.
If we're giving a gift, why not reinforce the same experience that made the customer choose us in the first place?
Sources: Promoportál, "Get experiences with PICK products!", September 2026; Web prize, PICK prize game; Feldobox, Tasting experience package. ...
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Today the new crime series “Tiroler Blut” starts with our Superbrands personality Ursula Strauss in the leading role.📺… See more
Today, the new crime series "Tiroler Blut" starts with our Superbrands personality Ursula Strauss in the lead role.📺
As chief inspector Fanny Gruber, she investigates in Innsbruck and is also part of a family where the police profession is apparently in the blood: three generations of the Grubers belong to the police.
The opening episode will be very personal: Fanny's son Tobi is suspected of a serious police operation - and his mother begins to investigate on her own. The suspense of the Tyrolean mountain setting is guaranteed. 🏔️
🇦🇹 Today, 8:15 PM, ORF 1
🇩🇪 Starting today in the ARD Mediathek, on October 8th at 8:15 PM in the First
We wish you lots of fun while following along! 🍿 ...
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The long answer took twenty-one years. The short one takes 11 frames.
𝑾𝒉𝒂𝒕 𝒎𝒂𝒌𝒆𝒔 𝒂 𝑺𝒖𝒑𝒆𝒓𝒃𝒓𝒂𝒏𝒅?
From the long list to the stamp, the whole programme in one place, pinned here for anyone who wants to understand it first.
Two tracks. Four steps. Six attributes. Thirty-one years of history.
Every step of the selection is guided by a rigorous methodology to ensure objectivity, independence, and relevance, measured in detail, category by category.
All of it is distilled into a single mark: 𝐓𝐡𝐞 𝐒𝐮𝐩𝐞𝐫𝐛𝐫𝐚𝐧𝐝𝐬 𝐒𝐭𝐚𝐦𝐩. A recognisable signal of prestige, it sets a brand apart from its competitors and reassures consumers and business partners that its reputation has been earned, not claimed.
💬 In the coming weeks, each frame gets its own chapter. Let's begin.
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𝐍𝐮𝐦𝐛𝐞𝐫𝐬 𝐭𝐞𝐥𝐥 𝐬𝐭𝐨𝐫𝐢𝐞𝐬. 𝐇𝐞𝐫𝐞’𝐬 𝐨𝐮𝐫𝐬. 21 years. 11 editions. One question: 𝑾𝒉𝒂𝒕 𝒎𝒂𝒌𝒆𝒔 𝒂 𝒃𝒓𝒂𝒏𝒅 𝒍𝒂𝒔𝒕?
Brands are the building blocks of our identities, economies and daily lives, and only some of them prove remarkably resilient, adaptable and relevant.
Where does that magic come from?
For more than 20 years, since 2005, 𝐒𝐮𝐩𝐞𝐫𝐛𝐫𝐚𝐧𝐝𝐬 𝐑𝐨𝐦𝐚𝐧𝐢𝐚 has been the independent arbiter of branding and the curator of one of the most intriguing questions of our time: 𝑾𝒉𝒂𝒕 𝒎𝒂𝒌𝒆𝒔 𝒂 𝒃𝒓𝒂𝒏𝒅 𝒍𝒂𝒔𝒕?
In April, the 12th edition opened under a concept that fits the question: 𝐓𝐡𝐞 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐋𝐞𝐠𝐚𝐜𝐲.
Brands that turn innovation into lasting value, while staying consistent in the trust they inspire.
This October, we take you behind the scenes: how a brand becomes a Superbrand, what is measured, and what the stamp stands for. And here's where we are now.
The brands considered for the 12th edition were first evaluated by the members of the 𝐒𝐮𝐩𝐞𝐫𝐛𝐫𝐚𝐧𝐝𝐬 𝐇𝐨𝐧𝐨𝐫𝐚𝐫𝐲 𝐂𝐨𝐮𝐧𝐜𝐢𝐥, then put through independent research conducted by Ipsos. Both stages are complete.
The next stage has begun: the brands that successfully completed the evaluation are invited to join the edition. The list of Romania's Superbrands is taking shape and we'll introduce the brands here as they join.
Looking forward to what's next.
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www.youtube.com/watch?v=pt2b8FosJOs ...
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Welcome to the 14th Edition of Superbrands Angola! ...
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Through the journalistic lens with Paula Rusu: 𝑯𝒐𝒘 𝒄𝒂𝒏 𝒃𝒓𝒂𝒏𝒅𝒔 𝒔𝒕𝒂𝒚 𝒓𝒆𝒍𝒆𝒗𝒂𝒏𝒕 𝒂𝒏𝒅 𝒂𝒖𝒕𝒉𝒆𝒏𝒕𝒊𝒄 𝒊𝒏 𝒕𝒉𝒆 𝒆𝒓𝒂 𝒐𝒇 𝒇𝒂𝒌𝒆 𝒏𝒆𝒘𝒔 𝒂𝒏𝒅 𝒅𝒆𝒆𝒑𝒇𝒂𝒌𝒆𝒔?
In journalism, credibility depends on facts that can be checked and trusted. For brands navigating the same information landscape, the challenge is increasingly similar: being clear, verifiable and ready to respond when misinformation appears.
Paula Rusu brings it down to four essentials: transparency, verifiability, speed and values that remain firm when credibility is challenged.
And with this final take, we bring the conversation full circle.
Different questions. Perspectives shaped by different industries and experiences. That diversity is what made this conversation valuable, with each Honorary Council member adding another dimension to how we understand branding, reputation, trust and authenticity in the age of AI.
Thank you for following our series. This was just one chapter of the Superbrands journey.
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Join us in celebrating Apollo as an official recipient of Superbrands Malaysia’s Choice 2026!
As a beloved household name, they produce iconic Malaysian treats ranging from signature chocolate layer cakes to crispy wafer creams. This well-deserved recognition celebrates decades of consistent quality, timeless taste, and being a comforting staple across generations.
#superbrands #superbrandsmalaysia2026 #apollo ...
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Welcome to the 14th edition of Superbrands Angola!
#SuperbrandsAngola #14thEdition ...
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AI analyses data in seconds, segments target groups, generates campaign ideas, and creates dozens of text versions. But just because it gives a quick answer, it doesn't mean we've asked the right question.
And that's where you come in. 💡
You know the context. You know what happened to the brand in recent years, what promises it made to its customers, and what human story is behind each decision.
You understand the nuances. You notice when a campaign works on paper, but is insensitive, forced, or simply not credible to the target audience.
You can take responsibility. AI can suggest a strategy, but it's not the team, the customer, or the consumers that need to justify a decision.
And there's more: your intuition. The ability to build on experience, curiosity, and humanity, which sometimes reveals an opportunity when the data doesn't show it yet.
Of course, AI can help with all of this. It can provide new perspectives, question your assumptions, and free up time for more important decisions.
But your brand doesn't just need more content. It needs its own perspective, consistent values, and message.
AI can help you write the strategy. You provide the context, so it's worth implementing. ...
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Congratulations to ONTHEGO for being awarded Superbrands Malaysia’s Choice 2026!
ONTHEGO is one of Malaysia’s fastest-growing local sports nutrition brands, achieving strong commercial growth and nationwide recognition in under two years among consumers, athletes and well-known personalities.
With its own manufacturing facility, ONTHEGO produces a wide range of protein, sports nutrition and diet seasoning products, with a strong focus on quality and accessibility. The brand is also active in Malaysia’s fitness and bodybuilding community through events, athlete support and sports initiatives.
#superbrands #superbrandsmalaysia2026 ...
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What does it really mean to be a Superbrand?
It's not just a name but a collection of five core values: trust built with commitment, impeccable quality without compromise, true leadership that sets new standards, a powerful emotional connection with consumers and an active role in our community. 🌍
We are proud to set the benchmark for Macedonian excellence.\n
Join us on this journey of constant progress! ...
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A joint representative survey of 1,712 people by Bosch and Gedeon Richter yielded interesting results. Hungarians consider family, healthcare and financial resources to be very important for a long, fulfilling life, but they see technological progress as a friend rather than an enemy. ...
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Continuing on topic: 𝑰𝒏 𝒕𝒉𝒆 𝒂𝒈𝒆 𝒐𝒇 𝑨𝑰, 𝒘𝒉𝒂𝒕 𝒘𝒊𝒍𝒍 𝒅𝒆𝒇𝒊𝒏𝒆 𝒕𝒓𝒖𝒆 𝒃𝒓𝒂𝒏𝒅 𝒓𝒆𝒑𝒖𝒕𝒂𝒕𝒊𝒐𝒏? with Iulia Gabriela Nartea
In a world where content can be created instantly, what brands actually deliver carries even more weight. Technology can amplify a story, but it cannot compensate when the customer experience tells a different one.
Consistency becomes the link between promise and experience. And as Iulia highlights, the brand culture behind it ultimately lends credibility to its reputation.
💬 Next, we look at authenticity through a journalistic lens: what happens when fake news and deepfakes enter the picture?
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#SuperbrandsRomania #AITalks #BrandReputation #BrandCulture ...
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